Business Strategy
Name : Business Strategy.
Category : Business & Management
Files Source: www.bized.co.uk
File Added : August 9, 2010
Size : 358,5 KB
Download : 456
An online presentation about Corporate Culture, Strategic Planning, SWOT (Strengths, Weaknesses, Opportunities, Threats), PEST (Political, Economic, Social, Technological), Five-Forces, Required Inputs, and other.
Content summary :
* The beliefs and values shared by people who work in an organisation
o How people behave with each other
o How people behave with customers/clients
o How people view their relationship with stakeholders
o People’s responses to energy use, community involvement, absence, work ethic, etc.
o How the organisation behaves to its employees – training, professional development, etc.
* May be driven by:
* Vision – where the organisation wants to go in the future
* Mission Statement – summary of the beliefs of the organisation and where it is now
* May be reflected in:
o Attitude and behaviour of the leadership
o Attitude to the role of individuals in the workplace – open plan offices, team based working, etc.
o Logo of the organisation
o The image it presents to the outside world
o Its attitude to change
# First Stage of Strategic Planning may involve:
# Futures Thinking
* Thinking about what the business might need to do 10–20 years ahead
# Strategic Intents
* Thinking about key strategic themes that will inform decision making
# “The thicker the planning document, the more useless it will be”
* The Vision
o Communicating to all staff where the organisation is going and where it intends to be in the future
o Allows the firm to set goals
* Aims and Objectives:
o Aims – long term target
o Objectives – the way in which you are going to achieve the aim
* Example:
* Aim may be for a chocolate manufacturer to break into a new overseas market
* Objectives:
o Develop relationships with overseas suppliers
o Identify network of retail outlets
o Conduct market research to identify consumer needs
o Find location for overseas sales team HQ…..” Download for more information!!
